With growing awareness of environmental issues, and so much interest in businesses “going green” these days, the mailing industry has responded with a number of interesting alternatives and guidelines that cover every aspect of your mailing activities. I’m often asked the following question: “My retail business is very focused on being environmentally friendly. I successfully […]
direct-mail, direct-mail-marketing, environment, environmental-impact, mailing, printing
It’s good business practice to conserve resources. Why would you spend more money to get the same service you could have gotten for less? I bet you wouldn’t. I always get more than one price quote before ordering a print job. Usually I get at least three. And I recommend that you do the same. […]
direct-mail, direct-mail-marketing, printing, printing-broker, quotes, vendors
Did you hear the one about the direct mail marketer who sent out a piece with the wrong phone number? Sorry – there’s no punch line to this story. It’s just a very sad tale. Some lessons are just learned the hard way, but this one doesn’t have to be. Hopefully by reading this you’ll […]
direct-mail, direct-mail-marketing, printing, proofing, sales-piece, vendors
Your sales piece, going out into thousands of homes, represents you and your business. So, you want it to look its best. You’re depending on your printer to provide an attractive, quality product. So choosing the right printer is critical. You need to go through a certain procedure to make sure you select a printer […]
direct-mail, direct-mail-marketing, printer, printing, quotes, vendor