Your direct mail package and your sales copy are all carefully designed to bring your prospects to the critical moment where they will pull the trigger and place the order. You don’t want to lose them at this point. Your goal is to get them to ACT NOW! But that’s just when many marketers make […]
call-to-action, copywriting, customers, direct-mail, direct-mail-marketing, sales-pieces
Your House File Don’t ignore the people who have proven that they like you and want to give you their credit card number. These are people who have already bought from you and should be on your House File. Keep coming back to your House File with reminders of your products and services. Come up […]
back-end, customer-retention-path, customers, direct-mail, direct-mail-marketing, sales-funnel