Price is a mysterious thing. There are literally hundreds of options for how you price your product or service. You do not have to always charge the least expensive price in order to get business. In fact, I don’t think you should ever be in a position where you have to compete on price. Many […]
competition, direct-mail, direct-mail-marketing, price, sales
Are you mailing to your most likely prospects? If not, you’re not using your advertising budget most effectively. You wouldn’t sell the same products – or even sell the same products the same way – to this couple as you would to a group of teenagers. With a direct mail campaign, you have the ability […]
competition, customers, direct-mail, direct-mail-marketing, modeling
Critics will say that in the 21st century other methods of communication are more popular than physical mail. There’s e-mail and texting and Facebook ads. And then, on top of that we hear nothing but bad news about the state of the Post Office and how it’s losing money. It’s funny though. In spite of […]
competition, customers, direct-mail, direct-mail-marketing, mailing, new-customers
Other marketers may have great ideas for running direct mail campaigns – that you could benefit from. It’s not exactly cheating. After all, imitation is the sincerest form of flattery. We’re all bombarded with marketing messages all the time. As a marketer yourself, you should start paying attention to them. See if you can pick […]
competition, direct-mail, direct-mail-marketing, mailing-lists