There will be times that you receive complaints about your direct mail campaign. In business you have to develop a bit of a thick skin. That means you have to learn to do what’s best for your business in spite of the fact that a few people may complain. Some people will always complain, no […]
copywriting, customers, data-hygiene, direct-mail, direct-mail-marketing, house-file, sales-pieces
Believe it or not, the Post Office really does know a thing or two about direct mail marketing. They provide more than just a service of sending your package from Point A to Point B. The USPS has some really helpful information that can help improve your direct mail response rates. Recently I found a […]
call-to-action, common-errors, direct-mail, direct-mail-marketing, mailing-list, testing