You can have the best sales piece in the world, but if it’s missing one critical ingredient, you could see virtually no response to it. If you want people to take action and buy from you, you have to ask for the order. But surprisingly, most marketing messages don’t. If you don’t include a strong, […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales-piece
Your direct mail package and your sales copy are all carefully designed to bring your prospects to the critical moment where they will pull the trigger and place the order. You don’t want to lose them at this point. Your goal is to get them to ACT NOW! But that’s just when many marketers make […]
call-to-action, copywriting, customers, direct-mail, direct-mail-marketing, sales-pieces
Other marketers may have great ideas for running direct mail campaigns – that you could benefit from. It’s not exactly cheating. After all, imitation is the sincerest form of flattery. We’re all bombarded with marketing messages all the time. As a marketer yourself, you should start paying attention to them. See if you can pick […]
competition, direct-mail, direct-mail-marketing, mailing-lists
It’s good business practice to conserve resources. Why would you spend more money to get the same service you could have gotten for less? I bet you wouldn’t. I always get more than one price quote before ordering a print job. Usually I get at least three. And I recommend that you do the same. […]
direct-mail, direct-mail-marketing, printing, printing-broker, quotes, vendors
Most direct marketing pros have their own lingo for easy communication. It may all sound like alphabet soup to you, but you want to sound like a professional. So, here is a list of terms and acronyms that might come in handy. AIDA: Gain ATTENTION, Create INTEREST, Build DESIRE, and Request ACTION. This acronym is […]
acronyms, direct-mail, direct-mail-basics, direct-mail-marketing, quick-tips
If you are going to be successful in direct mail, you MUST learn how to select mailing lists. Even if you have a great list broker, the broker will often give you a selection of lists from which you must choose the best for your business. How will you know which to pick? The “Datacard” […]
datacard, direct-mail, direct-mail-marketing, mailing-lists, quick-tips
Postage costs make up one of the most expensive elements of your mailing budget. That being the case, it only makes sense for you to wring the most value out of every penny on postage you spend. To conserve your money, it’s important to avoid over-paying on postage when you can. For example, there’s a […]
direct-mail, direct-mail-marketing, lift-note, mailing, sales-piece
Bulk mail isn’t always the most effective way to go. Neither is first class mail. It all depends on the other factors involved in your mailing. Have you ever wondered if you should be sending your mail out First Class when you’ve been mailing Bulk Mail for years? Or have you been paying higher postage […]
budget, mail-processing, mailing, profit, usps
Your House File Don’t ignore the people who have proven that they like you and want to give you their credit card number. These are people who have already bought from you and should be on your House File. Keep coming back to your House File with reminders of your products and services. Come up […]
back-end, customer-retention-path, customers, direct-mail, direct-mail-marketing, sales-funnel
Rick is a client of mine for whom I’m trying to help “crack the code” on direct mail for his Medical Clinic. I sent out a tear-sheet mailing for Rick last year with marginal results. He didn’t lose any money and he didn’t make any money. Actually, marginal results on your first mailing are not […]
direct-mail, direct-mail-marketing, mailing, testing