When customers buy your product or service they enter a “Sales Funnel” or “Customer Retention Path” where they receive regular mailings selling the backend products. I’ve studied sales funnels/customer retention paths for years and there is a science to them. They all involve a lot of testing and take time to implement, but once they […]
customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, sales, sales-funnel
You can have the best sales piece in the world, but if it’s missing one critical ingredient, you could see virtually no response to it. If you want people to take action and buy from you, you have to ask for the order. But surprisingly, most marketing messages don’t. If you don’t include a strong, […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales-piece
Your direct mail package and your sales copy are all carefully designed to bring your prospects to the critical moment where they will pull the trigger and place the order. You don’t want to lose them at this point. Your goal is to get them to ACT NOW! But that’s just when many marketers make […]
call-to-action, copywriting, customers, direct-mail, direct-mail-marketing, sales-pieces
Other marketers may have great ideas for running direct mail campaigns – that you could benefit from. It’s not exactly cheating. After all, imitation is the sincerest form of flattery. We’re all bombarded with marketing messages all the time. As a marketer yourself, you should start paying attention to them. See if you can pick […]
competition, direct-mail, direct-mail-marketing, mailing-lists
It’s good business practice to conserve resources. Why would you spend more money to get the same service you could have gotten for less? I bet you wouldn’t. I always get more than one price quote before ordering a print job. Usually I get at least three. And I recommend that you do the same. […]
direct-mail, direct-mail-marketing, printing, printing-broker, quotes, vendors