Most direct marketing pros have their own lingo for easy communication. It may all sound like alphabet soup to you, but you want to sound like a professional. So, here is a list of terms and acronyms that might come in handy. AIDA: Gain ATTENTION, Create INTEREST, Build DESIRE, and Request ACTION. This acronym is […]
acronyms, direct-mail, direct-mail-basics, direct-mail-marketing, quick-tips
If you are going to be successful in direct mail, you MUST learn how to select mailing lists. Even if you have a great list broker, the broker will often give you a selection of lists from which you must choose the best for your business. How will you know which to pick? The “Datacard” […]
datacard, direct-mail, direct-mail-marketing, mailing-lists, quick-tips
Postage costs make up one of the most expensive elements of your mailing budget. That being the case, it only makes sense for you to wring the most value out of every penny on postage you spend. To conserve your money, it’s important to avoid over-paying on postage when you can. For example, there’s a […]
direct-mail, direct-mail-marketing, lift-note, mailing, sales-piece
Bulk mail isn’t always the most effective way to go. Neither is first class mail. It all depends on the other factors involved in your mailing. Have you ever wondered if you should be sending your mail out First Class when you’ve been mailing Bulk Mail for years? Or have you been paying higher postage […]
budget, mail-processing, mailing, profit, usps