You may think you’re in business to sell financial courses, or clean carpets, or sell health supplements. But that’s only part of the story. The other, critical part of being in business concerns the people who are paying you money for your product or service – your customers. Without your customers, you’re an office with […]
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Archive: 2016
5 Elements of an Irresistible Call to Action
Having the right sales piece is crucial to the success of your direct mail campaign. And one of the most critical aspects of any sales piece is the offer/call to action. This is the part of the copy that lets readers know what you want them to do and what they’ll get for doing it. […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, salesAre You on the Right Track?
I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger context of what they’re doing, and what their actions now could mean for the future of their businesses. You’ll notice that I called them “businesspeople,” and not “marketers,” because I […]
call-to-action, direct-mail, direct-mail-marketing, mailing-list, sales copy, testingThe Ins and Outs of SWOT
What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT Analysis. If you can incorporate the SWOT analysis into your marketing plans, it will help you focus […]
direct-mail, direct-mail-marketing, planning, swot, swot-analysis, testingCreate Unique Envelope Packages
The biggest hurdle for an envelope sales package is getting the envelope opened. If the envelope is not opened, no sales will be made! We MUST make sure we find a way to get the envelope noticed, and it must intrigue prospects enough that they will want to open it. You must put serious thought […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings